【摘要】 本文主要阐述了新媒体的崛起对电视媒体格局的主要影响、传统媒体在面对新媒体冲击时的一些应对策略,以及新媒体的出现对原有电视媒体监管模式提出的新挑战,以供各位同仁参考。更多还原

【Abstract】 An upsurge of new technologies has promoted new media’s rapid development. The article analyses the impact of new media’s rising on TV media pattern, expounds superiority and inferiority of new media TV, puts forward ways the traditional television has to have to face new media’s impact, and makes suggestions about media supervisory modes of the government authority. It is worth for reference in the industry.更多还原