【摘要】 在将戴伊教授的《媒介传播伦理——案例与争论》翻译成中文的过程中,笔者较深刻领会了一些他的媒介伦理思想。因此笔者从六个方面简单介绍戴伊的媒介伦理观:媒介道德的主体,德性论倾向,伦理两难境地,对义务的划分,传播行为道德价值的评价机制。SDA道德推理公式。在此基础上谈了戴伊的学术成果对中国媒介伦理研究的启示。更多还原

【Abstract】 In the process of translating Professor Day’s Ethics in Media Communication——Cases and Controversies,the writer of this paper comprehended some of his medium ethics thought.This paper attempts to introduce Day’s medium ethics view from six aspects:the subject of medium morality,the theory of virtue inclination,the dilemma of ethics,the division of duty,evaluating mechanism of behavior moral value,and SDA moral reasoning model.On this base the writer further discusses the enlightenment of Day’s academic achievements to the research of Chinese medium ethics.更多还原