【摘要】 应用人工神经网络,充分考虑影响产品市场占有率的各种因素,建立相应的神经网络模型。借此对市场营销组合策略进行前瞻性分析,有助于企业根据市场特点,有针对性的选择市场营销组合策略,从而提高企业产品的市场占有率。更多还原

【Abstract】 By using the artificial neural network and take sufficiently consideration of the factors which would have influence on market share, this paper builds a corresponding model based on artificial neural network. In this way, we can make forecasting analysis of marketing combination strategy, this may help the companies to chose a corresponding strategy of marking combination and raising the marketing share of the products.更多还原