【摘要】 城市品牌的定位,就是对城市现有形象及未来发展远景的描绘,是经营城市、建立城市品牌的核心问题。实施品牌化战略需要厘清城市品牌定位视角的若干原则。在遵循原则的基础上可从区位特征、特色资源、竞争优势、支柱产业、历史文脉、政策引导等几个视角进行城市品牌定位。更多还原

【Abstract】 The orientation of a city’s brand is to describe the current image and future development of the city.It is the core to manage a city and build the city’s brand.Certain principles about the angle of the orientation of a city’s brand should be made clear when brand strategy is implemented.Based on the following of the principles,the orientation of a city’s brand may be carried out from several angles,such as position characteristics,special resources,competitive advantages,main industries,history and culture,policy guidance.更多还原