【摘要】 本文对网络广告发展现状进行了分析,预测了中国网络广告发展的态势:分众传播———网络广告发展的新趋势;网络广告与互动游戏结合,增强品牌虚拟体验;宽带的普及使网络视频广告成为主流媒体广告形式之一;通过自身技术的不断发展,实现多网合一。更多还原

【Abstract】 This article carries on the analysis to the developing present situation of network advertisement,forecast the development situation of network advertisement in China:Mass communications breakdown-the new tendency of network advertisement development;the integration of network advertisement and interaction game,can enhance brand hypothesized experience;the popularization of wide band causes the network video frequency advertisement to become one of mainstream media advertisement forms;through own unceasing technical development,realizes the multi-nets to gather one.更多还原