【摘要】 通过对武当山旅游纪念品包装设计现状分析,得出现有纪念品包装设计中存在的不足。通过阐述武当山旅游纪念品包装设计过程,阐明了武当山旅游纪念品包装应根据道教文化和武当特色进行设计,把具有地方特色的旅游纪念品包装设计与市场需求结合起来,并使其品牌化、系列化、个性化,从而形成产业促进当地旅游经济的发展。更多还原

【Abstract】 By way of analyzing the present situation of packaging design for tourist souvenir of the Wu- dang Mountain,the insufficiency exists in the souvenir packaging design was put forward.Through elabora- ting the packaging design process of tourist souvenir of the Wudang Mountain,it was suggested that tourist souvenir packaging of the Wudang Mountain should be designed according to the Taoism culture and the characteristics of Wudang Mountain,combining the tourist souvenir packaging design with local color and the market demand,and also facilitating the formation of its trademark,serial production and individuation,so that we can establish an industry to promote the development of local tourism economy.更多还原