节点文献
从商标史看品牌商标的确立
Research on the Establishment of Trademark from Its History
【摘要】 从商标史的角度,通过论述品牌商标创立过程中图样文字设计、质量保证、广告宣传、文化内涵等要素的重要作用,以增进确立品牌商标的技巧,提高全社会的商标意识。
【Abstract】 The important function of picture and words design,quality assurance,advertisement,and cultural meaning in the course of the establishment of trademark was discussed.The purpose was to help to the technique of trademark establishment and increase the trademark consciousness of whole society.
- 【文献出处】 包装工程 ,Packaging Engineering , 编辑部邮箱 ,2007年03期
- 【分类号】J524.3
- 【被引频次】1
- 【下载频次】237