【摘要】 突破性产品能够使用户在使用该产品的过程中获得可以享受的消费体验,这种消费体验的获得实际上来自于产品所体现的价值。通过Z ippo和普通打火机的价值机会比较分析,了解企业开发新产品时瞄准的价值机会,有助于企业开发出满足消费体验的突破性产品。更多还原

【Abstract】 The breakthrough product can bring an enjoyable consumption experience for consumer in the process of using the product,which comes from the product value.The value opportunities of Zippo and ordinary lighter was compared and analyzed.The value opportunity an enterprise aims at when developing new product was discussed to help to develop breakthrough product satisfying consumption experience.更多还原