节点文献
政策营销:经验与教训——以治理白色污染为例
A Case Study on Policy Marketing:in Resolving Plastic Pollution
【摘要】 面对日趋势严重的“白色污染”问题,要从政策营销的角度出发,通过研究各国治理“白色污染”的成功和失败案例,在加大宣传的基础上,辅以经济手段的政策法规,加上民间组织的配合,以及研发生产有成本优势的替代品是最终解决“白色污染”之道。
【Abstract】 In case of policy marlceting,the paper reviews the foreign experiences of both success and failune in terms of resolving plastic pollution.It holds that apart from promoting the publicity comerned,this problem should be even- trolly solved by economic laws or repulations,coodinsting between govemmented and non-governmental sectors and the production of substituter with cost adventages.
- 【文献出处】 商业研究 ,Commercial Research , 编辑部邮箱 ,2007年02期
- 【分类号】F713.50;X321
- 【被引频次】6
- 【下载频次】641