【摘要】 如何提升竞争力是公司非常关心的问题。但是不确定性和决策者的有限理性会影响到公司对竞争战略的价值判断,从而影响到公司的竞争力。运用展望理论和顾客净资产理论对此进行分析,提出一些提升公司竞争力的建议。更多还原

【Abstract】 It is an important issue for each firm to improve the competence.However,uncertainty and limitedly rational decision making may influence the valuation of competitive strategy,then affect the competence of corporation.This paper discusses the proposition in the view of prospect theory and customer equity theory,and gives some advice for improving corporate competence.更多还原