【摘要】 伴随着我国汽车市场的快速发展,购车热潮与日俱增,如今都市女性有车一族越来越多,她们独特地消费理念已引起广大汽车厂商的关注。通过联合分析,研究年轻女性购车调查案例中,影响她们购车的关键因素,从而为汽车厂商推出符合女性消费特征的车型提供了参考依据。更多还原

【Abstract】 With the fast development of auto market in China,car consumption becomes more and more popular.Today more and more city females have their own cars.Their unique consumption concept has aroused concern of auto entrepreneurs.Survey on young female’s behavior of car purchasing is studied by means of conjoint analysis to get the factors influencing their behavior.It is advised that auto entrepreneurs manufacture cars that satisfy females’ consumption characteristics.更多还原