【摘要】 商标翻译是一种跨文化的交流活动。作为一种特殊的应用文体,文化差异是影响商标翻译的一个主要的因素。文化差异对于商标翻译的影响主要表现在英汉两种语言的语义对比上,可以采用音译法、变译法、交际翻译法来克服文化差异对于商标翻译的影响。更多还原

【Abstract】 Trademark translation is a kind of communication. As a special practical style, Cultural differences are the main factor of influence of the trademark translation, which reflects on the meaning comparison between English and Chinese. The trademark can be translated by using the Phonetic Translation, Adapting Translation, and Communicative Translation to dispel the influence of the Cultural difference.更多还原