【摘要】 BOP(Bottom of the Pyramid)是指收入低于平均水平、在收入金字塔结构中处于底部的人群。为了满足这种特殊人群的医疗需求,基于对上海地区BOP现状和潜在需求的调查分析结果,提出了一种综合政府支持、知识交互以及市场协调等方面的合作模式,进而提出了一种面向中国BOP的医疗产品的研发模式。更多还原

【Abstract】 China has a large population under the average economy. This group of people is often referred to those at the Bottom of the Pyramid (BOP). In order to meet their specil medical needs, this paper is to discuss a topic on how to create medical products for the "BOP" in China, especially under sustainable developments based on the investigation and analysis in Shanghai. Also, a new possible development model including the government’s support, knowledge exchange and communication is introduced.更多还原