【摘要】 首先简要回顾了价格参考效应研究的相关文献。在此基础上,本文建立了包含价格参考效应的消费者需求和产品定价模型,并给出了模型的解。最后探讨了价格参考效应对企业产品定价的影响和相关的建议。更多还原

【Abstract】 Based on the research on the reference effect of price on the consumer choice, especially on the Prospect Theory and Reference-Dependence Model, This paper develops a new pricing model on reference price and gives the solution of the model. Then the paper discusses the reference effect on pricing of product. Finally, other possible researches on the topic are pointed out.更多还原