【摘要】 通过对周庄游客、居民抽样调查问卷与周庄历年旅游统计资料的分析,指出影响周庄旅游发展的有利因素及不利因素。针对影响周庄旅游发展的主要不利因素,在Sheela Agarwal的旅游产品重构理论的基础上提出了周庄旅游保护与发展的调控措施,即旅游产品转化和旅游空间转化两大策略,从而保证周庄旅游实现可持续发展。更多还原

【Abstract】 Through analyzing the sample questionnaire to tourists and residents and the statistical data about Zhouzhuang’s tourism,this paper pointed out the positive and the negative factors that influenced Zhouzhuang’s tourism development.On the basis of Sheela(Agarwal’s) theory about restructuring tourism products,this paper put forward some measures according to the main negative factors,namely the transformation of tourism products and traveling area.In this way,it could accelerate the sustainable development of Zhouzhuang’s tourism.更多还原