【摘要】 在证券通信网络产业中,由于网络效应的特性,技术标准的竞争往往导致“赢家通吃”的市场格局,能否合理而有效地部署竞争战略对企业的生死存亡起着非常重要的作用。文章提出,随着现代信息技术发展速度的不断加快,在天地互备与地地互备两种备份形式之外,各种先进程度不同的备份技术方案也将相继出现在市场上。技术性能固然重要,但网络效应的特征往往导致最终获胜的技术标准未必是技术上最先进的标准,商业战略和市场营销技巧将在很大程度上引导技术标准的选择路径。我国证券通信企业为获得和巩固法定技术标准地位,最终赢得标准竞争的胜利,必须积极实施管理预期,扩大用户安装基础,提高自身品牌声誉,结成技术联盟。更多还原

【Abstract】 The authors point out that,in the industry of security communication network,because of the trait of Network effect in securities communication network,the competition of technology standard usually result in the market structure of "winner-take-all",if the enterprise adopts rational and effective competition strategy will play an important role.Advantage in technology is not the only and absolute determinant.Business strategy and marketing strategy can sometime play an important role,too.The authors also analyze the evolution path of backup technology standard of Chinese securities communication network by network economy theory,and put forward some competition strategies.更多还原