【摘要】 《海王》旬刊(1928—1949年)是由永利化学工业公司、久大精盐公司、永裕盐业公司和黄海化学工业研究社组成的民族企业集团(简称“永久”团体)创办的企业刊物。依据原始材料,梳理该刊创立发展的历史过程;通过对所刊载文章的归类分析,发现其中比例最高的文章是科技类文章;通过整理主要作者的背景材料,发现其科技类文章的质量是由高学历和知名学者撰稿来保证的;通过分析科技类文章的重要内容,发现其践行“沟通理论与应用”理想的方式是因时因地制宜。这些特点都是同时期其他企业刊物所不具备的。更多还原

【Abstract】 Neptune (Haiwang) is a magazine issued by Yung-Chiu-Group once every ten days from 1928 to 1949. Yung-Chiu-Group, an industry group of modern China, includes Yungli (Yongli ) Chemical Industry Company, Chiu-ta (Jiuda) Refined Salt Company, Yung-yü (Yongyu) Salt Industry Company and Yellow Sea (Huanghai) Research Institute of Chemical Industry. Based on source material, this paper describes the origination and development of Neptune and shows that the most of the articles in the magazine are about science and technology which were written by a group of great learning and celebrated scholars. Having analyzed the contents of these papers, the author considers that Yung-Chiu-Group advocated science and its application in industry, and that this group adjusted measures to suit local conditions. All of these characteristics distinguish Neptune from the other magazines issued by enterprises of the time.更多还原