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发挥优势 错位经营 走特色路

To bring advantage into full play,discrepant management and go characteristic way

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【作者】 徐芾

【Author】 XU Fei.Nanjing Maternity and Child Healthcare Hospital of Jiangsu,Nanjing 210004,Jiangsu,China

【机构】 江苏省南京市妇幼保健院 210004

【摘要】 目的:为了促进妇幼保健机构的可持续发展,探讨在新形势下医院发展的模式。方法:采用低成本与差异化战略,实施“错位经营”。结果:延伸了产业链,拓展了医疗、保健市场。结论:只有充分发挥自身的优势,才能实现两个效益的不断增长。

【Abstract】 Objective:To promote sustainable development of woman-and-child healthcare establishments,to probe into the new mode for the hospital expansion.Methods:The low-cost and differentia tactic were carried out to implement"discrepant management".Results:The industry chain has been extended,market for medical care treatment has been broadened.Conclusion:Only if the self-predominance has been brought into full play,can "two benefits" be achieved constantly.

【关键词】 保健市场战略
【Key words】 Health careMarketTactic
  • 【文献出处】 中国妇幼保健 ,Maternal and Child Health Care of China , 编辑部邮箱 ,2006年12期
  • 【分类号】R197.5
  • 【下载频次】26
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