【摘要】 顾客的感知价值直接影响其购买意愿,文章主要以珠宝这一奢侈消费品为对象,在剖析了顾客感知价值的心理形成及其影响因素的基础上,结合市场现状提出了提高顾客感知价值和购买意愿的策略。更多还原

【Abstract】 The perceptive value of customer has direct impact on his purchase wish,the article analyzes the formation of customer perception of value on jewelry and discusses the influence factors,and then unifies the present jewelry market situation to propose some suggestions in order to enhance the customer perceptive value and the purchase wish.更多还原