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餐饮企业开发旅游餐饮的探讨

A Discussion on the Development of Tourist Food and Beverage for Catering Industry

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【作者】 李艳萍怀丽华

【Author】 LI Yan-ping HUAI Li-hua (Tourism Management School of Tianjing Commercial College,Tianjing 300134,China)

【机构】 天津商学院旅游管理学院天津商学院旅游管理学院 天津300134天津300134

【摘要】 现代社会旅游餐饮市场将被越来越多的人所重视。餐饮企业要开发旅游餐饮,就必须了解旅游者的出游动机和需求心理,进行科学的市场定位;进行科学的饮食指导,弘扬具有地方特色的餐饮产品;及时调整餐饮产品战略,开发参与性较强的菜品和饮品以及绿色餐饮。

【Abstract】 In the modern society more and more people pay their attention to the development of tourism catering market.In the process of the development of tourist food and beverage market catering enterprises should have a full understanding of the traveling motives of tourists and their psychology for what they need.The owners of catering industry are required to scientifically fix marketing position,give scientific di- etetic instructions.At the same time they should focus their attention on the development of local special food and beverage and readjust their catering production strategy in time so that they are able to develop the food and beverage the development of which most enterprises participate in,and green food as well.

  • 【文献出处】 扬州大学烹饪学报 ,Culinary Science Journal of Yangzhou University , 编辑部邮箱 ,2006年03期
  • 【分类号】F719.3
  • 【被引频次】9
  • 【下载频次】738
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