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论高校公众协调的分众传播策略
On Strategies of Communications of Public Coordination in Universities and Colleges
【摘要】 公众协调是高校公共关系的重要内容。高校公众协调要以人为本,运用分众传播策略,针对学校的教职工、学生、家长、政府、媒介、校友和社区等各类公众的不同需求,开展不同内容、不同形式、不同目标的传播活动,取得各类公众的信赖和支持,形成合力,构建高校和谐的公共关系环境。
【Abstract】 Public coordination is an essential part of public relations,It holds high the people-oriented belief,applying strategies of focus communications,holding communications activities of various contents,forms and objects,to satisfy the needs of different groups,such as the teaching faculty,students,government,media,alumni and communities,which aims to win the trust and support of them to achieve theharmonious and coordinated development for universities and colleges.
【关键词】 高校;
公众协调;
分众传播;
【Key words】 universities and colleges; public coordination; focus communications;
【Key words】 universities and colleges; public coordination; focus communications;
【基金】 湖南省科技厅软科学研究项目(04ZH3028)
- 【文献出处】 湖南城市学院学报 ,Journal of Hunan City University , 编辑部邮箱 ,2006年04期
- 【分类号】G640
- 【被引频次】4
- 【下载频次】87