节点文献
医院“医托”现象的SWOT分析及其对策
The SWOT Analysis and Strategies of Pharma Shill in Hospital
【摘要】 近年来出现的黑心“医托”,不但严重扰乱了医疗服务市场秩序和社会治安,而且直接侵害人民群众特别是社会弱势群体的合法权益,危害人民群众的身体健康和生命安全,群众反映强烈,已到了非整治不可的地步。把管理学中SWOT分析法的科学原理引入整治“医托”工作的实践中,通过正确、客观地认识医院内部优势及劣势和外部环境的机会及威胁,从医院角度出发,探讨有效整治“医托”并切合医院实际的策略。
【Abstract】 In recent years the black heart phenomenon of pharma shill,not only seriously has harassed the medical service market order and the social order,moreover violated the people,specially the social weak trend one’s legitimate rights and interests directly,harmed people’ s health and the safety.So the populace reflect intensely and must to be renovated,The SWOT analytic method in the management science is introduced into the practice work to renovate pharma shill in the article.The article correctly and objectively understands the interior strong points and weak points as well as opportunities and threats of exterior environment,and finds out the effective strategies which are suitable to the actual situation of the hospital to renovate pharma shill.
- 【文献出处】 中国医院管理 ,Chinese Hospital Management , 编辑部邮箱 ,2006年07期
- 【分类号】R197.3
- 【下载频次】207