【摘要】 无论我们是否乐意,广告已经进入我们生活的每一个角落,而广告研究也已成为大众传播的主要研究课题之一。广告研究的视角多种多样,在本文中,我们所关心的是转喻认知模式在广告言语理解中的误导作用。更多还原

【Abstract】 Whether we like it or not,advertising has overwhelmingly penetrated every corner of our life and the study of advertising has become a focus of mass commu -nication studies.Advertising can be approached from a variety of perspectives.In this paper,we try to look into the misleading inference of the language in advertising and argue that prototype-based metonymic mapping is likely to lead to the discrepancy between text-based impressions and the reality.更多还原