【摘要】 在国际化过程中进行有效的组织学习并实现国际化相关知识的获取和积累,是企业成功实施国际化战略的关键.分析了国际化行为与知识发展之间的关系,并在借鉴Uppsala模型基本思想的基础上,从知识发展的路径依赖性探讨国际化过程的渐进性及其变化的特征与形成机理,并从战略层面分析企业管理层在国际化过程安排中为提高组织学习效果可能发挥的作用.以海尔集团的国际化过程为对象,从特定市场进入模式和直接投资区位的路径安排两个方面分析并验证了国际化初始阶段企业国际化过程的渐进性特征.更多还原

【Abstract】 To actualize effective organizational learning,acquire and accumulate international related knowledge in the process of internationalization is the key to successfully implement international strategy.Using the essence idea of the Uppsala model,it analyzes the relationship between internationalization behavior and knowledge development,discusses the gradualness and its change of the process of internationalization and its formulation mechanism.And then the roles the managers may play to improve organizational learning in the process arrangement is discussed.Taking the process of internationalization of Haier Group as research target,it studies the sequence of entry mode selection to specific market and the sequence of location selection,and proves gradualness characteristics of internationalization process in the early stage of enterprise’s internationalization.更多还原