【摘要】 满足游客的需要是提高游客满意度的前提。提供高质量的导游服务是游客满意的根本。印象管理和游客认知偏差的利用,则是导游积极为游客满意创造的条件。更多还原

【Abstract】 Satisfying tourists’ requirement is the precondition of realizing tourist satisfaction.A good quality service is the basis of tourist satisfaction.And tour guide can actively create condition to make tourists feel satisfied by carrying on impression management and utilizing cognition bias.更多还原