【摘要】 本文从个人相关因素、旅游目的地环境感知因素、旅游客源国感知因素三个方面分析了美国旅华游客的决策行为。当旅游者确定国际旅游后,旅游目的地感知因素对旅游者决策行为影响高于客源国环境感知因素。更多还原

【Abstract】 This thesis analyzes the decision-making behavior of the U.S. visitors to China from the perspectives of the personal-related factors, factors of the environmental perception of tourism destinations, factors of environmental perception of tourism-generating countries. When a tourist fixes on an international tourism, the perception factors of tourism destinations are higher than those in tourism-generating countries.更多还原