节点文献
探讨机电产品形象和品牌形象的统一性塑造
Discussion about the unified image modeling with product and brand on the machinery and electricity
【摘要】 从产品形象设计的角度出发,探讨机电产品形象与品牌形象的有机整合,通过对产品形象和品牌形象的理论分析,找出产品形象与品牌形象的关系,并根据产品形象的一些特点与表现,以及运用相应的产品形象设计方法、手段,达到品牌形象与产品形象统一的目的。
【Abstract】 From the point of view of product image design,discusses the organic integration about the product image and brand image on the machinery and electricity,and processes the correlation between the product image and the brand image through analysis,according to some characteristics and the performance of the product image,as well as using the corresponding product image design method,thus achieved the goal that the brand image and the product image unified together.
- 【文献出处】 现代制造工程 ,Modern Manufacturing Engineering , 编辑部邮箱 ,2006年08期
- 【分类号】TH122
- 【被引频次】8
- 【下载频次】114