【摘要】 为研究创业者在创业行动中的承诺升级行为特征,采用新产品开发决策任务,考察60名创业者和60名中高层管理者承诺升级行为。研究结果表明:①创业者的沉没成本效应与项目完成效应显著,并且两者交互作用也显著;在沉没成本的低、中投入条件下,项目高完成水平下的承诺度高于低完成水平下的承诺度;②在低完成水平下,创业者的承诺度高于中高层管理者的承诺度。更多还原

【Abstract】 Escalation of commitment of 60 entrepreneurs and 60 top and mid-level managers in completing a new-product-development decision task was investigated.The results indicated that: ①Entrepreneurs’ sunk costs effect and projection completion effect were shown significant while the interaction effect was also significant;② Under low completion condition,entrepreneurs’ commitment was significantly higher than managers.更多还原