【摘要】 史量才是旧中国杰出的新闻事业家,他坚持“国格、报格、人格”,从事新闻事业。他具有独特、坚定、先进的传媒观,对我们今天的传媒业仍有积极的借鉴意义。本文论述了史量才传媒观的四个特点:经济上独立、政治上自主、开拓精神和高度责任感,以及给我们的启示:循义以求利、注重媒介自律、全面发挥媒介功能、定位于市场自由人人格形态。更多还原

【Abstract】 SHI Liang-cai was a distinguished entrepreneur of the news institutions in the old China.His media concept characterized by uniqueness,steadfastness and advance is still of active reference to the contemporary news institutions.Four characteristics are discussed in this paper of SHI Liang-cai’s views of the media: financial independence,political self-determination,the spirit of pioneering,and high sense of responsibility.Finally,the revelation of Shi Liang-cai’s media view is made.更多还原