【摘要】 东阳竹编是我国传统工艺品中的一朵奇葩,但在社会发展的新阶段遭遇困境,因此探讨如何提高东阳竹编在现代经济社会中的应用价值非常具有现实意义。文章通过对产品附加价值功能及对东阳竹编现状的分析,指出了东阳竹编产业的诸多问题所在,并就其附加价值的提升和品牌效应的建立进行合理性提案,给予竹编产业科学发展以指导性建议。更多还原

【Abstract】 Dong-yang bamboo handcraft is an excenllent Chinese traditional craft. But it encounters great difficulty in the new developmental stage of society, so how to improve its applied value in modern society has its great realistic meaning. Analyzing product added value and the present situation of Dongyang bamboo handcraft, this article points out the problems of bamboo handcraft industry, and gives some rational proposals for the increase of product added value and the improvement of brand effect.更多还原