【摘要】 从北京奥运会吉物祥的征集、揭晓、设计、知识产权和品牌效应等方面分析了“福娃”的前期市场开发特征。分析认为,北京奥运会吉祥物的后期市场运营应建立健全销售网络,多途径开展产品促销并进行合理的资源配置。更多还原

【Abstract】 This article analyzed the market exploitation of the Beijing Olympic mascot in the early period from its collection,announcement,design,intellectual property rihts and brand effects.It was held that its market operation at the later stages should focus on the further establishment of the internet sales sytem,the promotion of the Olympic products and the reasonable allocation of resources.更多还原