【摘要】 奥运会隐性市场行为对奥运会及其赞助商的利益构成极大的损害和威胁。分析阐明了奥运会隐性市场行为的定义、影响及表现形式,并借鉴美国、澳大利亚等国在主办奥运会中的实践,对北京2008年奥运会中如何有效防范和打击隐性市场行为提出了法律建议。更多还原

【Abstract】 The Olympic Games latent markets behaviors have threatened the benefits of the Olympic Games and the sponsors.The definition,influences and expressing ways of the Olympic Games latent markets behaviors have been analyzed and clarified,using the experience of the successful hosting of the Olympic Games in the U.S.and Australia.Legal suggestions are given as to how to prevent the latent market behaviors.更多还原