【摘要】 网络广告有着特殊的书面显现形式,与纸质媒体广告相比的最大特点是可利用文字丰富多彩的动感显现方式吸引受众,其语言运用特点主要是简洁明快,以及利用特殊的网络书面形式表意等。更多还原

【Abstract】 Web ads have their special written forms of presentation.Compared with those of the paper media ads,their most prominent features are as follows: they can attract the audience by means of presenting varied,colourful and dynamic letters and words in succinct language and using the special web written forms in expression and others.更多还原