【摘要】 对企业常用的六种品牌策略的优缺点进行了概括性阐述,其中每一种品牌策略都有成功的案例。通过分析认为,企业应根据自己的实际情况,采用适合自己的品牌策略,以创建自己的名牌。更多还原

【Abstract】 This paper summarizes the merits and demerits of six popular brand-building strategies in enterprises,each of which has worked in one or a number of cases.It suggests that,in the process of brand-building, serious consideration should be given to the actual conditions of the enterprise so that the most effective strategy would be adopted.更多还原