【摘要】 顾客价值是一个组织竞争优势的主要来源。从我国高等职业教育面临的发展机遇、市场竞争态势、买方市场趋势及高职院校的管理现状看,高职院校要实现可持续发展,必须实施顾客价值管理。更多还原

【Abstract】 Customer value is the primary source of an organization’s competitive advantages.Based of analysis on the opportunities,the competitive situation and the buyer’s market trend of our higher vocational education,and higher vocational colleges’ present management condition,we can come to the conclusion that higher vocational colleges must put customer value management into practice for their lasting development.更多还原