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安徽省体育市场发展与经营管理

Development and operation management of sports market in Anhui province

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【作者】 许广全李燕李永跃赖恺仡邵邦林洪雷左新荣

【Author】 XU Guang-quan~1,LI Yan~2,LI Yong-yue~1,LAI Kai-yi~1,SHAO Bang-lin~1,Hong Lei~1,ZUO Xin-rong~3 (1.Physical Cultural Bureau of Anhui Province,Hefei 230001,China;2.Physical Science and Technology Institute of Anhui,Hefei 230001,China;3.College of Physical Education,Anhui Normal University,Wuhu 241000,China)

【机构】 安徽省体育局安徽省体育科学技术研究所安徽师范大学体育学院 安徽合肥230001安徽合肥230001安徽芜湖241000

【摘要】 对安徽省体育市场发展中的体育用品业、竞赛表演业、体育旅游业等进行研究。结果认为,安徽省部分体育用品企业年产值较好,但实质上98%属来料加工,其产品真正以自主或安徽品牌出口的几乎没有;安徽省竞赛表演市场行政干预过多,市场管理相对薄弱;安徽省专业体育旅行社缺乏,体育旅游活动仅限于某一地方政府组织的工作计划或号召,缺乏社会商业力量的投入,多元化体育旅游形态难以形成。诸多问题在一定程度上制约着安徽省体育市场的发展。

【Abstract】 The authors studied the developing sports article industry,competitive performance industry and sports tourism industry on sports market in Anhui province,and revealed the following findings: Apparently it seemed that the annual production value of part of sport article manufacturing enterprises in Anhui province presented a good trend of growth,but actually about 98% of the production value came from processing materials supplied by clients,and there was almost no truly independent or Anhui branded product for export;currently excessive administrative intervention had been imposed on the competitive performance market in Anhui province,resulting in relatively weak market managing behavior that really worked;due to the lack of professional sports tourism agency in Anhui province,sports tourism activities were limited to the working plan or promotion of a certain local governmental organization,lacking in the input of social commercial power,which made it difficult to form a diversified sports tourism structure that could be formed hopefully;many obviously problems had,to a certain extent,restricted the development of sports market in Anhui province.

【基金】 国家体育总局社会科学、软科学研究项目(732SS04132)
  • 【文献出处】 体育学刊 ,Journal of Physical Education , 编辑部邮箱 ,2006年03期
  • 【分类号】G80-05
  • 【被引频次】15
  • 【下载频次】252
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