【摘要】 通过对第25、27和28届夏季奥运会成功运用城市推广理论和文化消费经济理论的案例和以人文旅游为龙头的文化消费经济的论证与分析,阐述北京奥运会应该采取的策略:充分利用举办超级国际性赛事的良机,完成城市新形象的打造,实现城市经济成功转型:率先进入文化消费经济时代。更多还原

【Abstract】 Under the circumstance of further integration with the global economy,based on mature western city marketing and cultural consumption theory,a detailed and deeply analysis is conducted on the successful application of those theories in the 25th,27th,28th Olympic Games.Suggestions are put forwarded in regard with the sustainable developing strategies on cultural consumption,building a new metropolitan image with completing the functional transition into s city of cultural consumption through taking advantage of hosting Beijing Olympic Games.更多还原