【摘要】 通过文献资料法、对比分析法、访谈法,根据目前CBA俱乐部篮球市场开发的现状,对存在的主要问题进行了全面分析,并指出了解决这些问题的一些策略,以供CBA俱乐部开发与发展篮球市场参考。更多还原

【Abstract】 By the methods of literature,comparative analysis and interviewing,this paper gives an overall analysis of the key problems during the marketing of CBA clubs,and proposes some solutions to the problems,in the purpose of giving reference to the marketing and expansion of CBA clubs.更多还原