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企业如何应对价格战
Enterprise how to cope with price war
【摘要】 商场如战场,以降价为主要特征的价格战已经涉及到了国民经济的各大行业,其作用具有两面性。本文重点探讨了价格战的爆发原因和作用,并提出了企业应对价格战的策略。
【Abstract】 The marketplace is like the battlefield.The battle of price which is characterized by depreciating has touched upon various vocations in national economy.Its effect has two sides.This discourses focuses on dis- cussing the reason and effects in the battle of price,and puts forwards the strategy of replying the battle of price.
- 【文献出处】 特区经济 ,Special Zone Economy , 编辑部邮箱 ,2006年10期
- 【分类号】F274
- 【下载频次】330