【摘要】 饭店业是与“情感”有密切联系的行业。在我国,作为管理和信息化都走在诸多行业前列的饭店业,却在实施“客户关系管理”这项新技术面前落在了其他行业的后面。本文分析了我国饭店实施客户关系管理的难点并提出了相应的对策。更多还原

【Abstract】 Hospitality industry has a very close relationship with “ emotion” . China’s Hospitality industry falls far behind other industries in the practice of Customer Relationship Management. This paper analyzes the difficulties in constructing the customer relationship management in China’s hotels and raises some strategies.更多还原