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中小企业营销网站建设与推广策略探析
【摘要】 分析了中小企业网站建设与推广的重要性,企业网站是企业与顾客之间信息沟通的主要通道,也是企业开展网络营销必不可少的前提条件。探讨了中小企业根据自身的实际情况,来选择一些费用低、效果佳的网站推广策略。
【Abstract】 The writers analyse the importance for small and medium-sized enterprises to build and develop their own websites,the commerce websites are the main communication channels between the enterprises and the buyers,and also they are the precondition of e-marketing.The writers put forward some strategies that can be used by the small and medium-sized enterprises according to their conditions.
【基金】 南京审计学院基金资助青年项目《中小企业(民营企业)基于互联网的营销实务及创新研究》。
- 【文献出处】 特区经济 ,Special Zone Economy , 编辑部邮箱 ,2006年05期
- 【分类号】TP393.092
- 【被引频次】15
- 【下载频次】1692