【摘要】 对目前CBA联赛市场各参与主体的现状进行调查和研究,得出CBA联赛市场存在两类供给主体,即职业篮球俱乐部和职业篮球竞赛组织机构。前者是职业竞赛服务产品的供给主体,后者是无形资产类产品的供给主体;我国CBA联赛市场的需求主体主要有球迷、赞助商、媒体和地方政府,体育中介服务机构主要承担CBA联赛市场商务推广活动的中介代理。更多还原

【Abstract】 The investigation and analysis of present situation of CBA league market main body reveal the fact that CBA league market has two kinds of supplying main bodies: the professional basketball club and the professional basketball competition and organization system. The Former is the supplying main body of competition service product, the latter is the supplying main body of intangible asset product. The demanding main body of Chinese professional basketball competition market is mainly the fans, the sponsors, the media and the local authority, the sports intermediary service organization mainly undertakes the intermediary proxy of the sports event commerce promotion activity.更多还原