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我国城市商圈内的零售业态趋同现象研究
The Research on the Phenomenon of Retail Business Modes’ Convergence of City Commercial Circle in China
【摘要】 本文从我国城市商圈内存在的零售业态趋同现象入手,运用真空地带理论、生命周期理论等多个理论对城市商圈内存在的业态趋同现象进行了分析,并提出了在业态趋同环境下,商圈内的零售业态经营者应采取的相关对策。
【Abstract】 This article first analyzes the phenomenon of retail business modes’ convergence in city commercial circle,applies the vacuum place theory,life-cycle theory and so on to analyze the phenomenon of retail business modes convergence in city commercial circle,and then it puts forward some countermeasures for the managers of retail business modes’ convergence in commercial circle under the circumstance of business modes’ convergence.
【关键词】 商圈;
零售业态;
业态趋同;
业态创新;
【Key words】 commercial circle; retail business modes; business modes’ convergence; business modes’ innovation;
【Key words】 commercial circle; retail business modes; business modes’ convergence; business modes’ innovation;
- 【文献出处】 商业经济与管理 ,Business Economics and Administration , 编辑部邮箱 ,2006年03期
- 【分类号】F721.7
- 【被引频次】35
- 【下载频次】658