【摘要】 高校体育是学校体育教育的最后阶段,具有直接与社会衔接的特点。高校体育教育应确立健康教育新理念———健商文化教育,既符合现代体育教育理念,又能满足现代社会对体育提出的实际需求。本文通过对健商和健商文化的诠释,提出了高校体育培育健商文化的意义和社会价值,并提出相应的措施。更多还原

【Abstract】 University PE is the last stage of the chool P.E., and it is connected with the society directly.So university P.E.should establish a new healthy idea—HQ culture.Not only does it accord with the educational ideas of modern P.E.,but it can also meet the actual demands brought by the modern soviety.Through explaining the conception of HQ and HQ culture,the author puts forwand the significance and social merits of cultivating HQ in university,and then gives us some corresponding measures about it.更多还原