【摘要】 目前买方市场已在我国形成,各行各业均在努力做好市场营销。中国中小体育用品企业是我国体育产业发展的主力军,在激烈的市场竞争中,制定切实可行的市场营销策略,已成为中小体育用品企业面临的首要问题。更多还原

【Abstract】 Since a buyer’s market has gradually been building in China now,all businesses are striving for effective marketing strategies.The small and middle—sized sports goods companies are fresh activists in the development of sports industry.Therefore,how to develop a practical and effective marketing strategy in the fierce competition has become the vital problem for those companies.更多还原