【摘要】 随着国际经济竞争力的日益激烈,跨国公司纷纷转变传统观念,利用电子商务战略来把自己的产品推向国际,海尔作为中国的跨国公司,在提高拓展产品质量与研发的同时,利用电子商务战略,使自己的产品逐步走向国际。更多还原

【Abstract】 As the international economy competitive power is day by day intense, the multinational corporation transforms the traditional ideas in abundance,using the electronic commerce strategy to push own product to international markets.As an Chinese multinational corporation,Haier has developed rapidly,not only by the enhancement of the product quality and research,but also the use of electronic commerce strategy,which causes own product to move towards international gradually.更多还原