【摘要】 采用文献资料法、问卷调查法和数理统计法对西北地区妇女的体育消费情况进行了调查研究。结果显示,体育消费在西北地区妇女的家庭消费中的地位很低,导致体育消费水平也较低,重体育实物产品的消费,轻无形体育劳务产品的消费的现象明显,购买体育服装是其主要的体育消费意向。西北地区绝大数妇女每月的体育消费不超过40元。20元/月以内、5元/小时以内和5元/小时以内分别是多数西北地区妇女所能接受的“比赛门票费用”、“健身指导费用”、和“场地器材租赁费用”。经济收入是影响西北地区妇女体育消费的决定性因素。更多还原

【Abstract】 This literary grace has made investigations to women’s sports consumption situation in the Northwest China with law of documents and materials,the investigation method of the questionnaire and mathematics and physics statistic law.The result shows that it is very low to consume in women’s family of the Northwest consumes in sports and causes the sports level of consumption to be relatively low too.It is obvious for the consumption of the material object products of heavy sports,light to have physique educate phenomenon of consumption,labor service of products.Their main sports consumption purpose is to buy sportswear.Most women’s monthly sports of the Northwest are not consumed over 40 yuan.Within 20 yuan every month,and within 5 yuan is ″ticket expenses of the competition″ that most women in the Northwest can accept respectively per hour within 5 yuan per hour,"building up body fee for instruction",and "placing equipment rental expenses".更多还原