【摘要】 大学生旅游市场因其蕴含的巨大潜力已成为业内商家关注的亮点,但在经历了几年的研究与开发之后,大学生旅游市场并没有发生显著的变化,反而似乎已变为让商家望市兴叹的“鸡肋”。文章对这一现象进行了重点分析,找出关键的营销误区,并提出相应的改进建议。更多还原

【Abstract】 University student’s tourism market has become a focus for it’s great potentiality in the tourism industry.After a few years’ research and development,the university student’s tourism market has not changed remarkably yet and It has seemed to turn into a "chicken ribs",letting the trade companies feel very puzzled instead.Based on investigation,this article analyzes the wrong marketing idea of university student’s tourism market and puts forward corresponding improvement suggestion.更多还原