【摘要】 随着我国社会主义市场经济的逐步建立,体育产业化的可持续发展成为普遍关心的热门话题,面对新的压力和挑战,如何发挥自己的优势,更新观念,创新思路,强化企业的自主创新,走出一条具有中国特色的体育产业之路,在全球产业链中提升我国体育产业的竞争力,是摆在我们面前的一个重要课题。更多还原

【Abstract】 With the establishment of socialist market economy in our country, the sustainable development of sports industry has become a hot topic which attracts wide attention of people. Under the new pressure and challenge, We are facing an important subject of how to bring our superiority into play, to renovate notions and innovate in thoughts, to strengthen the self-innovation of enterprises, to take sports industry road with Chinese characteristics and to upgrade competitiveness of Chinese sports industry in the global industry-chain.更多还原