节点文献
广告语言的“违规”
The rule-breaking of advertising language
【摘要】 文章列举了大量的英语广告实例,总结出广告语言所谓“违规”的表现,并进一步分析了广告语言“违规”的动因。
【Abstract】 This paper attempts to list the main types of rule-breaking in advertising language by examining a range of English advertisements,and explains the motivation and reason that advertising language violates the rules or conventions of the language.
【关键词】 广告语言;
违规;
表现;
动因;
【Key words】 advertising language; rule-breaking; types; motivation and reason;
【Key words】 advertising language; rule-breaking; types; motivation and reason;
- 【文献出处】 四川教育学院学报 ,Journal of Sichuan College of Education , 编辑部邮箱 ,2006年05期
- 【分类号】H315
- 【被引频次】14
- 【下载频次】283